New video 'Thunder Come' by rising pop star Ashley Iona
Combining a compelling ear for storytelling and a mesmerising vocal tone, Ashley Iona comes through with a fresh sound comparable to the likes of Florence and the Machine, Sia and Chet Faker. Currently based in Los Angeles, she has previously lived in countries across the globe from Australia to the UK to Uganda and moved more than 20 times in her life.
Combining a compelling ear for storytelling and a mesmerising vocal tone, Ashley Iona comes through with a fresh sound comparable to the likes of Florence and the Machine, Sia and Chet Faker. Currently based in Los Angeles, she has previously lived in countries across the globe from Australia to the UK to Uganda and moved more than 20 times in her life.
“I wanted the video to be a journey – explains Ashley – I wrote the song when I was coming to terms with where my life was and I had this urge to be brutally honest with myself. It also coincided with 3 days of Thunderstorms in LA, which never happens.
Rain can be really cathartic, especially when you’re not used to it, so when I was thinking about the video I wanted it to be very tied up with nature to give the audience a similar feeling.
I saw some of Alex’s artwork at a friend’s house and got in touch with him to see if we could make something like an ‘otherworldly journey’…”
She adds: “We used light orbs rolling their way through spaces and put the viewer within the camera frame. We made the environments familiar but also completely fabricated and unique, because it’s landscape that’s meant to exist in your mind.
At the end of the journey the orbs return to the same structure that was once in a barren desert, because sometimes the biggest challenges we face are what inevitably make us richer people and force us to know ourselves from the inside out. I’d love to do a real life version of this video some time.”
Watch the video for 'Thunder Come' here:
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